Consumers 'spend half their waking hours using technology'

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CONSUMERS are spending almost half their waking hours watching TV and using their mobiles and other communications gadgets, a study said today.

The research by regulator Ofcom - the first to track exactly how long consumers spend using various media - found the average person spends 45 per cent of their time awake absorbing media or communicating via gadgets.

They are sending four times as many texts a day than in 2004 and spending almost a quarter of their time on the internet on social networking sites.

People are also using several types of media at the same time, with the average person cramming eight hours and 48 minutes of media into just over seven hours during the average day.

Younger people are even more adept at multi-tasking, cramming nearly five hours of media usage into just under two hours a day.

Jonathan Leggett of mobile phone comparison website, Top10.com said: "Mobile phones aren

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